La Haus is lighting a fire under South America’s property market

Patrick Chambers
1 min read

The team at La Haus is aiming to do for South America what Zillow has done for the United States. The region’s real estate market has long-suffered from a lack of central repository where homebuyers and sellers can find out price histories. There are no centralised and reliable systems, something that many might take for granted in the US and UK when they want to search for property data. La Haus co-founder Rodrigo Sanchez-Rios, in an interview with Crunchbase, pointed out that the key obstacle to home-buying is the absence of a trustworthy multiple listing service. He also pointed out that the average time taken to sell a property in South America is fourteen months. 


La Haus' leadership teamLa Haus' leadership team. Left to right, Rodrigo Sanchez-Rios, president; Jeronimo Uribe, CEO; Thomas Floracks, CPO; Santiago Garcia, CTO. Image: PR Newswire


La Haus, based in Medellín and which recently raised $35m in Series B funding from investors including Trulia co-founder Peter Flint and Zillow co-founder Spencer Rascoff, has built a platform which streamlines these historically slow processes. The proptech’s property listing service is combined with a brokerage platform which facilitates entirely digital transactions in an end-to-end marketplace. A particular focus of the company has been de-duplication, since the continent’s real estate markets, especially in Colombia, are awash with redundant information. Properties for sale are easily sifted through and analysed, such as these environmentally friendly apartments in Envigado, a town south east of Medellín: 


Over 4,000 transactions have already been made via the platform. It is hoped that by both simplifying and rendering trustworthy the infrastructure surrounding the homebuying process, South America’s population will more readily adopt online transactions and thus home ownership rates will rise, an exciting prospect. 

Leave a Comment
Recent Articles

Sign up to receive the Propeterra's newsletter and exclusive property news and updates. You can unsubscribe at any time by clicking on the unsubscribe links in our emails.



posts by tag

See all

Market Cover_Emerging Markets-1


Market Cover_Frontier Markets-1


Market Cover_Special Situations-1-1


Market Cover_Developed Markets-1


Recent Articles

2 minutes read

The Rise of Institutional Investors in the UK Property Market

Property has long been a popular investment for many individuals, and it’s easy to see why; careful investment in the right place can create solid financial returns, generating high levels of income through rental yields and capital growth.  This is especially the case in the UK, where an undersupply of housing in many areas has led to rapidly rising house prices and increasing rental revenues. 

United Kingdom

4 minutes read

The Oxford-Cambridge Arc – a rainbow with pots of gold at both ends



3 minutes read

Uganda: Economic and Real Estate Assessment

Uganda has had a tumultuous eighteen months. Like elsewhere, there has been a deterioration in the overall position of the public finances, prompted by lockdowns and travel restrictions.