Thanks to our exclusive Hirafu Listings Database, detailing the real estate market fundamentals of the area, we are able to assess the characteristics of this promising market. In this edition, we aim to analyze the types of property on the market in Niseko, their relative prices and the general real estate trends in Hirafu.

In our last edition of the Niseko brief, we outlined how newer developments are being put on the market at a higher price point indicating that Niseko’s real estate market is changing to accommodate a wealthier demographic. We concluded that Niseko is becoming more luxurious and will continue to be, based on the current and planned construction projects in the area. 

With Niseko now boasting a robust summer tourist scene in addition to its main winter season, luxury developers are increasingly interested in becoming a part of the town’s future.

In the up and coming ski town of Niseko, competition for listings is dominated by a select few. Read on for an introduction to the real estate agencies riding the town's luxury boom. 

China presents the “biggest beginner ski market in the world” according to the China Ski Industry White Book. Its burgeoning, affluent middle class is increasingly taken by Western fashions, such as skiing, which encourage a healthy, active lifestyle whilst acting as a mark of social class, much like in Europe.