Niseko attracts high-end investors from Australia, Hong Kong and Singapore.
Niseko is Asia’s top ski destination and vacation resort. Located in the northern Japanese island of Hokkaido and renowned for its beautiful scenery, with commanding views of Mount Yotei, it is referred to among locals and expats alike as “Mt. Fuji of Hokkaido” or “Ezo Fuji.”
Lauding an annual snowfall of over 15 meters as one of the snowiest resorts in the world, Niseko’s champagne powder snow and dynamic tourist scene attracts skiers, snowboarders, and investors alike, as a prime ski resort and investment destination.
In our last edition of the Niseko brief, we outlined how newer developments are being put on the market at a higher price point indicating that Niseko’s real estate market is changing to accommodate a wealthier demographic. We concluded that Niseko is becoming more luxurious and will continue to be, based on the current and planned construction projects in the area.
With Niseko now boasting a robust summer tourist scene in addition to its main winter season, luxury developers are increasingly interested in becoming a part of the town’s future.
In the up and coming ski town of Niseko, competition for listings is dominated by a select few. Read on for an introduction to the real estate agencies riding the town's luxury boom.
China presents the “biggest beginner ski market in the world” according to the China Ski Industry White Book. Its burgeoning, affluent middle class is increasingly taken by Western fashions, such as skiing, which encourage a healthy, active lifestyle whilst acting as a mark of social class, much like in Europe.
Niseko – to the layperson it may not come to mind as easily as Chamonix, Aspen, or Val D’Isere when naming ski locations. But if you know snow, you must know Niseko.