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Dive into the world of Japanese luxury and read about the “Aspen of Asia” in Propeterra’s new exclusive series, The Niseko Brief.

Niseko’s ‘champagne’ dry powder snow is world-renowned. Keen snowgoers often cite the resort as receiving the highest-quality snow in the world for skiing and snowboarding. Moreover, Niseko is frequently listed as receiving the second-highest snowfall of any resort in the world, second only to Mount Baker in Washington State. This has catapulted the island resort into the skiing halls of fame. 

A growing middle-class, a burgeoning Chinese economy and emerging prosperity on the Indian subcontinent continues to drive world tourism.

Colloquially known as the “Aspen of Asia”, Niseko’s dynamic local economy has worked hard to diversify its tourist industry beyond just snow sports. Given the roaring construction projects in and around the notorious Hokkaido resort, this year-round tourist boom is welcomed by developers new and old alike.