China presents the “biggest beginner ski market in the world” according to the China Ski Industry White Book. Its burgeoning, affluent middle class is increasingly taken by Western fashions, such as skiing, which encourage a healthy, active lifestyle whilst acting as a mark of social class, much like in Europe.
Chinese Visitors to Niseko, Japan
Fig. 4: Chinese tourist numbers to Niseko have been increasing
In a recent Financial Times article, Grant Mitchell, a local agent of Niseko Property estimated land prices in Hirafu to have increased by 25% in the past four years, with a 15-20% growth in property prices over the same period. It is therefore a site of significant investment potential which has already seen unprecedented real estate price growth historically. This is especially impressive given the dampening effect Chinese capital controls have had on Chinese investment into the region.
Its location, alongside the natural endowments of the island, hosting some of the best skiing in the world, presents Hokkaido, and specifically the resort town of Niseko, to be some of the most promising real estate investment opportunities in the Asia-Pacific region.